PHILADELPHIA CREAM CHEESE flavour launch

philadelphia bonuts

What would happen if you took a plain bagel and, instead of slicing it, you schmeAred a sweet cream cheese on top of it? Would it still be a bagel? Or would it be more like a donut?

Introducing the Bonut. Made with Philadelphia’s new blueberry and pineapple flavours — it’s the best thing since sliced bagel.

Bonuts launched on National Donut Day at bagel stores across Canada and sold out, proving to Canadians that with new Philly flavours, breakfast doesn’t have to be boring. It can be Bonut.

CREDITS
Agency: Rethink
CCOs: Aaron Starkman, Mike Dubrick
ECD: Xavier Blais
ACDs: Michelle Budge, Jackson Bryne
Copywriter: Rachel Taylor
Art Director: Chloe Shapiro
Client: Philadelphia