IKEA campaign
Making space
Only 21% of photographers in Canada are BIPOC.
IKEA shoots thousands of lifestyle and product images every year. So we decided to use our images to make space behind the lens.
CREDITS
Agency: Rethink
CCOs: Aaron Starkman, Mike Dubrick
GCDs: Robbie Percy, Caroline Friesen, Geoff Baillie, Zachary Bautista
Copywriters: Rachel Taylor, Jenai Kershaw
Art Directors: Chloe Shapiro, Kennedy Choi
Client: IKEA Canada
