IKEA holiday campaign
Twelve Days
Sometimes the best holidays gifts are not extravagant . They’re practical gifts you actually need. Like a BÖNSYRSA cleaning set. Or even storage bins.
So we made a holiday spot with 1 partridge, 2 turtle doves, 3 french hens, 4 colly birds, 5 rings, 6 geese, 7 swans, 8 maids, 9 ladies, 10 lords, 11 pipers, and 12 drummers. All to prove that you should get them something they actually need. Something from IKEA.
CREDITS
Agency: Rethink
CCOs: Aaron Starkman, Mike Dubrick
GCDs: Robbie Percy, Caroline Friesen, Geoff Baillie, Zachary Bautista
Copywriter: Rachel Taylor
Art Director: Chloe Shapiro
Client: IKEA Canada