HEINZ FLAVOR TOUR SAUCES LAUNCH (USA CAMPAIGN)
HEINZ ON THAT?
To a lot of people, Heinz is synonymous with ketchup. So when you suggest something like “Heinz on tacos,” they’re confused.
But with the launch of Heinz’s new flavour tour sauces, Heinz now makes sense on anything.
CREDITS
Agency: Rethink
CCOs: Aaron Starkman, Mike Dubrick
GCDs: Geoff Baillie, Zachary Bautista
Copywriter: Rachel Taylor
Art Director: Chloe Shapiro
Client: Heinz US