Heinz Reactive Ad
add the heinz
A giant hot dog art installation appeared in Times Square. Except there was one giant problem. It was missing ketchup.
So we bought a giant billboard behind it to let people know that it’s not a hot dog without Heinz.
CREDITS
Agency: Rethink
CCOs: Aaron Starkman, Mike Dubrick
GCD: Zachary Bautista and Geoff Baillie
ACD: Ivan Mallqui and Michael Mehrasa
Copywriter: Jay Bawar and Rachel Taylor
Art Director: Posie Small and Chloe Shapiro
Artist Credit: Hot Dog - The Second Serving,
by Jen Catron and Paul Outlaw
Client: Heinz
